The Fresh Start Effect

So… What Is the Fresh Start Effect? The Fresh Start Effect is that mental reset we feel after any sort of “new beginning” – like a birthday, a Monday, the start of…

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Start the Thing (Yes, That Thing)

You know the thing I’m talking about. That one idea that keeps popping into your brain. The project you’re low-key obsessed with but haven’t dared to start. The goal that…

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